Walmart is taking a major step toward embracing digital finance by preparing to introduce crypto trading and custody services through its fintech platform, OnePay, by the end of this year. The service will debut inside Walmart’s mobile banking app, enabling users to buy, hold, and manage top digital assets like Bitcoin and Ethereum directly.

Walmart’s Expanding Digital Finance Vision

This development is part of Walmart’s broader strategy to integrate financial technology into its ecosystem and enhance customer engagement. By adding crypto features to OnePay, Walmart is positioning itself as more than just a retail giant—it is evolving into a multifaceted digital finance player. The company’s move aligns with the growing demand for crypto accessibility embedded in mainstream financial platforms.

Walmart’s fintech ambitions have been steadily expanding. The company previously revealed plans to launch its own stablecoin, hinting at a larger blockchain-driven roadmap. Combined with OnePay’s upcoming updates, these initiatives could transform how millions of customers interact with digital currencies in their daily lives—from shopping online to managing their finances.

A Massive User Base for Crypto Adoption

With roughly 480–520 million website visits per month, the scale of Walmart’s customer reach is immense. Over 90% of this traffic originates from the United States, giving the company a powerful platform to normalize crypto adoption at a national level. If even a fraction of Walmart’s user base embraces digital currencies through OnePay, it could significantly accelerate the mainstream use of Bitcoin and Ethereum in retail and digital payments.

The Future of Retail Meets Blockchain

Walmart’s foray into crypto trading and custody services represents a potential turning point in how major corporations approach blockchain technology. As OnePay integrates these features, customers will gain a secure and regulated way to manage crypto directly within an app they already use for banking and payments.

The combination of convenience, scale, and trust could make Walmart one of the first global retail leaders to successfully merge everyday commerce and crypto finance. Whether through stablecoins, Bitcoin, or Ethereum, Walmart’s continued innovation signals that the future of retail is rapidly converging with the blockchain economy.